UM’S Pride Ushnak Mal Madan Lall is a forerunner in the wedding wear market. Six generations into the business with their forefather opening the first store in pre-partition Lahore, they continue to uphold standards and offer the best in quality, style, craftsmanship and trends.
The popular destination for wedding shopping has been a favourite among Bride to be’s and their families for the multi occasion wedding affair. The festive period sees not only the wedding families or regular patrons but NRI’s and keen shoppers from the interiors flocking to the heritage store. This time of the year is undoubtedly their busiest.
Primarily for women, their discerning collection comprises of sarees, lehengas, gowns, long kurtis, kaaftans, ghaghras and shararas. With a team of designers and a tie up with local craftsmen, their ensemble is stylish yet carries detailed traditional work from the karigars across the country . They have on display benarsi, zardozi, sippi, paithani work apart from others.Tastefully designed, you can see how the brand has kept pace with the contemporary, while continuing to be traditional at its heart.
The lehengas and sarees are made of exclusive handloom weaves. An exclusive line of bridal gowns, created from Indian handlooms with western silhouettes are just as striking.
Departing from the past, they have now even ventured to carry a line for the working women who need something stylish yet not too much. Long shirts and kurtis in smart cuts and attractive prints are a big draw amongst women looking for exclusive everyday wear.
Next time you need to buy ethnic yet exotic, you know where to go.
Address-G-15, Above Bata, South EX Part 1