Venue: Lord of the Drinks, Connaught Place
Date: February, 2017
Witlinger has brought some amazing beers to the Indian markets and we have partnered with them during the launch of Witlinger craft beer in India. They introduced craft beer in India and have now started a campaign under the “Nowrolling” slogan. To create a buzz, they hosted a party at the restobar Lord of the Drinks at Connaught Place and we were invited.
This was a fun evening with Witlinger beer and other beverages flowing around. The beer had a fruity taste – like orange zest and we are told this is the sign of craft beer. We were surprised to learn that the craft beer bottle should be rolled before consumption so that the sediment mixes well with the body. No wonder the campaign is called “Nowrolling“. In fact, the beer rolled smoothly on our palette and was a refreshing beverage after the long day.
Party never stops for Delhites. Witlinger is taking the party scene a notch further by introducing “Witparty“. They are coming up with the concept of helping a host organize a party with Witlinger beer. Their team would help decide what kind of beer or beer based cocktails should be served and what snacks would be suitable. We attended an amazing Witlinger Friendship day party last year and looking forward to many more.
Cheers to #Witparty #Nowrolling