Date: 16th Aug 2018
Venue: ITC Maurya, Delhi

Sweet Independence they say. And Fabelle did it this time in real.

To commemorate our 72nd Independence Day, they crafted a larger than life 72 Kg chocolate bar in each of the 6 metros where the brand is currently available. The bars contained 72 ingredients and were displayed in the chocolate boutiques in select ITC Luxury Hotels in Mumbai, Delhi, Kolkata, Hyderabad, Chennai and Bengaluru. The sale proceeds from these special bars went to Make-A-Wish Foundation of India, a non-profit organization which works towards supporting children to lead a richer life by fulfilling their wishes. Now what can be sweeter than that?

We visited the Delhi boutique at ITC Maurya during the unveiling of this grand creation. The good chefs gave us details about the project. While the creation looked so complex, they made all of it seem so simple. We tasted the chocolate and were taken by surprise. It was sweet yet mild and punctuated by traditional dry fruits like nuts and raisins and off-beat grains like bajra (millet) and spice such as fennel. They had also added crunches for flavour. We have never had saunf or bajra in chocolate and loved the Indian twist. Cheers to Indian Independence we say!

Special chocolate for 72nd Independence Day coupled with the philanthropy angle with Make-A-Wish Foundation of India, was, at the risk of repetition, sweetness overload. We are grateful to Fabelle for making us part of such a charming initiative.