Organicta – Organic India reveals new branding and launched new products

Dec 21, 2017 | Food, Product Launch


The Qutub
surrounding is one of the coolest areas in Delhi NCR. It is therefore no surprise that Organic India’s event at 1AQ-Complex in the Qutub Minar area was as cool as it can get. And given the early winter chill, literally so. But that was only till the event started.

The first program was a yoga session for the attendees. Nothing heavy, mainly stretching and relaxing exercises that were just enough to warm up the participants. This was followed by the main function of the evening – the unveiling of the new packaging and the tagline “Healthy Conscious Living”. One of the founders, Bharat Mitra, addressed the audience and said that their goal was “to be a vehicle of consciousness in the global market by creating a holistic, sustainable business model that inspires, promotes and supports true wellness.” The company originally started with Tulsi tea infusions. Subsequently, using mostly regenerative agricultural practices, they have introduced many other green tea infusions as well along with other herbal and ayurvedic health products. We tried their turmeric and ginger tea during the event, and must confess, are converts.

The evening concluded with dinner that was made of organic and vegan products. There were salads made of off-beat fruits like pomello; roasted paneer and a host of seeds and seasonings. We loved the rough texture of the raagi cake that they served for dessert.

Green tea in India is a new concept that is fast catching up. Organic India green tea has impressive visibility in this area. In the madness around us, any step towards “Healthy Conscious Living” is indeed a step forward towards healthy lifestyle. Cheers to the wellness experience we had during Organicta – An Organic India event – an organic Fun-Do we say.

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