Date: 4- 6 Aug, 2017
DLF Mall of India in Noida turned into a dessert paradise between 4th to 6th August 2017 as this was the venue for one of the biggest dessert festival NCR has experienced. Sugar Rush brought a lot of established bakeries, home chefs and mithaiwalas under one roof. From cakes, to freaky shakes and from candies to kalakand, this dessert festival promised a gala pleasant time for folks with sweet tooth. The event was created by DLF Mall of India in partnership with Little Black Book.
Sugar Rush was hosted in a dedicated area at the mall where a host of stalls were put up selling all sort of desserts. The entry was free and people thronged to enjoy new, old, revived, experimental and basically all sort of desserts. Some of the stalls were from well known bakeries and many were new entrants in the field. People got to enjoy samplers from various stalls.
We started with a red velvet cake-in-a-jar and a brownie oreo eclair at Ka Eclairs stall. Followed by a huge brownie freak shake (or lickable as its lovingly called these days) at Jambox. Their shakes were hit with youngsters and just a few licks ‘n sips of this shake are enough to give you a sugar high for next few hours. We also tried some cake samplers at The Fine Food Cellar and chocolate samplers at Beruska.
North Campus‘ favorite food Joint The Hudson Cafe had a stall here and we tried their waffles with banana and peanut butter toppings. The waffles were freshly made in front of us and the aroma was totally intoxicating.
To subdue the sweetness in our mouths we tried Vietnamese Cold Coffee at The Sleepy Owl. This coffee was probably one of the best discoveries during Sugar Rush. We just loved the bitterness and the kick of the coffee in this cold coffee. We also checked out some homemade gelatos at Minus Thirty stall and loved their pale pink strawberry gelato the most. Looking at all the colorful candies at The Hamster stall brought out the child in us. We relished a couple of candies and checked out their stickers, stationary and gifts collection. They sell this stuff at their Khan Market outlet.
Fumo Creams was another outlet we discovered during Sugar Rush dessert festival. They made fresh fruit ice cream rolls on a cold stone in front of us. We loved the fact that they used fresh kiwi for this along with syrup. They sandwiched the ice cream roll inside a sweet taco shell topped with some more kiwis. We just loved it.
By this time we were badly missing our Indian desserts and were thrilled to see Lakshmi Sweets counter right at the end of one side. Good that we reached their counter almost at the end as if we had tried their Jalebi Rabri before, nothing else would have registered. We also had a bite of their Kalakand topped with some chocolate syrup. Everything top notch.
We liked this festival and the fact that so many dessert options were available under one roof. What would have made this festival even better was if the stalls were a little spaced out. The exhibition area looked a little cramped and at times we found it difficult to distinguish one stall from another. Many of the stalls were selling similar stuff and we would have liked it a lot better if we had more Indian stuff… maybe some regional desserts that Dilliwalas have not experienced. Also some experiments with low fat, low calorie but still not gluten free, something more of fresh fruits based would have added to the festival. Some of the stall owners were very grumpy and not forthcoming with invited food bloggers – we wonder why. It’s a dessert festival – a little sweetness in behavior would have made the experience even better.
We have enough calories for a month now even by just tasting a bit of this and a bit of that at Sugar Rush dessert festival. We were badly craving for something salty and something not dessert. They had a few counters for non dessert items too but nothing that we fancied. Happy and content with what we tried, we left Sugar Rush for our next destination for the evening.