The 37th India International Trade Fair (IITF) 2017 is on in full swing and the daily quota of tickets is getting exhausted by afternoon. We can not stop marveling at how IITF caters to every plausible requirement we have in life. Building on this opportunity, Leonardo Olive Oil, a flagship brand of Cargill’s food business in India, has set up a differential consumer experience zone at the basement of Hall no. 18 L, Stall no.25, Trade Fair Pragati Maidan, 15th to 27th November, 2017.
While all of us know that olive oil is among the healthiest cooking mediums, one is hesitant about using olive oil in Indian cooking. To break this notion, Leonardo has come up with a unique concept of three kitchen zones dedicated to the three variants of Leonardo Olive Oil – Cook All, Just Lite and Just Drizzle. Chefs prepare Indian dishes, then and there, using Leonardo olive oils. Given that proof of the pudding is in eating, visitors get a chance to taste these delicacies and judge for themselves. They are also provided a clear understanding of usage of each variety of the olive oil that is being used. Leonardo’s proposition is that Leonardo Cook All is perfect for all types of Indian cooking including deep frying. Similarly, Leonardo Just Lite is suitable for day to day Indian cooking, shallow frying and sautéing and Leonardo Just drizzle is perfect for salad dressings, dips and condiments and can be a healthier option than butter.
Taking the consumer experience further, Leonardo Olive Oil has tied up with Grofers as their E-Commerce partner, allowing consumers to get the products delivered to their doorsteps.
We are told, Leonardo Olive Oil has highest MUFA (75%), is a rich source of antioxidants and oleic acid. Dishes cooked in Leonardo Olive Oil absorbs 67% less oil as compared to regular refined oil. Olive Oil is a Heart Plus oil, helps in supplementing metabolism, is a natural source of Vitamin E and makes one feel light.
Given the enlightening experience at the Leonardo Olive Oil stall, IITF, we are converts and our kitchen cabinet is going through some significant changes already.