Karnataka Tourism Society (KTS), in collaboration with the Ministry of Tourism, Government of India, the Department of Tourism, Government of Karnataka, Karnataka State Tourism Development Corporation (KSTDC), and Jungle Lodges & Resorts Ltd. (JLR), has successfully concluded its Gujarat Series B2B Tourism Roadshows.
The four-city roadshow was held from June 24 to June 27, 2026, covering Rajkot, Ahmedabad, Vadodara, and Surat. The initiative aimed to strengthen Karnataka’s presence in one of India’s important domestic travel markets while creating new business opportunities for tourism stakeholders.
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Over 600 Buyers Participate Across Four Cities
The Gujarat tourism roadshows attracted more than 600 travel trade buyers, who interacted with around 40 tourism stakeholders from Karnataka. The business networking sessions showcased Karnataka’s wide range of tourism experiences, including:
- Heritage tourism
- Cultural tourism
- Wildlife and eco-tourism
- Adventure tourism
- Luxury resorts and hospitality
- Nature-based experiences
The roadshows offered travel agents and tour operators an opportunity to build partnerships with hotels, resorts, destination management companies, and tourism service providers from Karnataka.
Also Read: Karnataka Tourism Society Expands Destination Promotion
Leading Karnataka Tourism Brands Showcase Their Offerings
Several well-known tourism brands from Karnataka participated in the B2B roadshows, including:
- Karnataka State Tourism Development Corporation (KSTDC)
- Jungle Lodges & Resorts
- Evolve Back Resorts
- CGH Earth
- Tamara Leisure Experiences
- The Serai Resorts
- Mahindra Holidays & Resorts
- Heritage Resort Hampi
- WelcomHeritage Shivavilas Palace Hampi
Along with these, many other hotels, resorts, travel companies, and destination specialists represented Karnataka’s growing tourism ecosystem.
Interactive Sessions Added to the Experience
To make the events more engaging, Karnataka Tourism Society organised quizzes based on Karnataka’s tourist destinations along with raffle draws at every venue. Winning participants received complimentary stay vouchers and gift hampers, helping create stronger connections between Karnataka’s tourism partners and the travel trade community from Gujarat.
Gujarat Remains a Key Domestic Tourism Market
Speaking about the success of the initiative, K. Syama Raju, President of Karnataka Tourism Society (KTS), said the response from Gujarat’s travel industry had been highly encouraging. He noted that Gujarat continues to be one of Karnataka’s most important domestic tourism source markets. Building on the success of the recently concluded Discover Chikkamagaluru campaign, these roadshows further strengthened Karnataka’s efforts to position itself as a preferred destination for both domestic and international travellers.
More Roadshows Planned Across India
According to Jagadeesh H., Secretary of Karnataka Tourism Society (KTS), the Gujarat series highlighted the strength of collaboration between government agencies and private tourism stakeholders. He also announced an extensive calendar of upcoming domestic tourism roadshows, which will cover several key markets across the country, including Mumbai and Navi Mumbai, Rajasthan, Punjab and NCR, Uttar Pradesh, Bihar, Odisha, Chhattisgarh, West Bengal, Tamil Nadu, Kerala, Maharashtra, Madhya Pradesh, Andhra Pradesh, and Telangana.
Cities such as Delhi, Gurugram, Noida, Jaipur, Chandigarh, Amritsar, Kolkata, Lucknow, Patna, Bhubaneswar, Hyderabad, Pune, Nagpur, Indore, Bhopal, Chennai, Kochi, Coimbatore and Visakhapatnam are part of the planned outreach programme. These initiatives are expected to further strengthen Karnataka’s domestic tourism network and increase awareness among travel professionals across the country.
Karnataka Tourism Continues to Expand Its Domestic Outreach
The successful completion of the Gujarat Series B2B Roadshows reflects Karnataka Tourism Society’s continued focus on strengthening partnerships with the travel trade while promoting the state’s diverse tourism experiences. With more roadshows planned across India, Karnataka aims to further boost domestic tourism and encourage travellers to explore its rich heritage, wildlife, coffee plantations, beaches, luxury stays, and cultural attractions.
That is such an amazing event. I think it's so important to keep tourism alive and well in places that really benefit from it. The world needs to see these places!
I loved my one trip to India but obviously, so much more to see. I have not only bookmarked your posts but I also share them with my friends, who are active India travelers. May get some good ideas!
I'm so glad to hear it was a successful tour! I know the people of the area will be happy to have more visitors, and I know visitors will love enjoying a new place.
It’s great to see tourism organizations working together to showcase everything Karnataka has to offer. Building strong partnerships with the travel industry is a wonderful way to encourage more people to discover the state's rich culture, history, and natural beauty.
I can see how these roadshows are beneficial. It's always a wonderful time to learn more about other cultures and countries.
It sounds like this was a successful event! What a great way to try to increase tourism.
This is a great initiative for promoting regional tourism and partnerships. I enjoyed learning how these roadshows create opportunities while showcasing Karnataka’s diverse attractions
That's a fantastic turnout! It's great to see so many well-known tourism brands taking part in the event. Congratulations on such a successful roadshow! I hope KTS continues to hold more events like this because they're a wonderful way to connect travelers with exciting destinations and travel experiences.
I like the raffle and the quizzes based on Karnataka’s tourist destinations. That's a great new twist and fun if you win something!
It is great to hear about these roadshows because connecting travel stakeholders across different states really helps in promoting new tourism opportunities.