The Karnataka Tourism Society (KTS) successfully concluded its major Regional Market Expansion Campaign across South India, following a series of Destination Promotion B2B Roadshows held in key cities. The initiative strengthened Karnataka’s position as one of India’s most dynamic and diverse tourism destinations for the season.

Organised in partnership with the Department of Tourism, Government of Karnataka, Ministry of Tourism, Government of India, Karnataka State Tourism Development Corporation (KSTDC), Jungle Lodges & Resorts Ltd. (JLR), and the South India Hotels & Restaurants Association (SIHRA), the campaign focused on boosting domestic travel engagement and enhancing regional collaboration.

Roadshows Held Across Tamil Nadu and Kerala

The curated B2B roadshows were conducted in four major South Indian cities, offering travel operators a closer look at Karnataka’s cultural heritage, natural attractions, adventure circuits, and wildlife experiences.

Roadshow dates & locations:

• Coimbatore – 25 November 2025
• Cochin – 26 November 2025
• Madurai – 27 November 2025
• Salem – 28 November 2025

A total of 42 tourism stakeholders from Karnataka participated in the series, interacting with an impressive turnout of buyers – 150 in Coimbatore, 200 in Cochin, 120 in Madurai, and 100 in Salem.

Participating Brands & Stakeholders

The roadshow featured a strong lineup of leading hospitality brands, resorts, and travel companies, including Amritara Hotels & Resorts, Apna Holidays, Bigtravels, Blue Bird Travels, CGH Earth Hotels, Cintacor Island Resort, Club Mahindra, Coorg Cliffs Resort & Spa, Coqueiros Beach Cottages, Evolve Back Resorts, Heritage Resort Hampi, Jungle Lodges & Resorts, KSTDC, The Serai, The Tamara Coorg, The Windflower Resorts & Spa, Trivik Hotels & Resorts, and several others.

Their participation helped showcase the breadth of Karnataka’s tourism offerings—ranging from eco-stays and luxury resorts to heritage escapes and adventure experiences.

Showcasing Karnataka’s Tourism Strengths

Each roadshow included destination presentations, promotional screenings, and interactive B2B meetings, highlighting Karnataka’s wide portfolio of tourism experiences such as UNESCO World Heritage Sites, hill stations, beaches, forests, wildlife sanctuaries, and immersive eco-tourism trails.

KTS President Mr K. Syama Raju remarked that Karnataka continues to deliver a year-round tourism experience. He noted that the roadshow series played a key role in increasing Karnataka’s visibility among travel trade partners in Tamil Nadu and Kerala, helping to strengthen domestic inbound travel.

Mr D. Venkatesan, Regional Director (South), Indiatourism Chennai, commended the initiative and emphasised its role in driving interstate tourism cooperation under the ‘Dekho Apna Desh’ campaign.

Also Read: Exploring Karnataka’s Rich Heritage: A Journey through Ancient Jain Temples

Strengthening Business Links Across the Region

Throughout the series, KTS representatives engaged with travel company officials, tour operators, hotel partners, and state tourism officers—helping create new partnerships and unlock business opportunities for Karnataka-based stakeholders.

Next Phase of Expansion

Following the successful completion of the South India chapter, KTS plans to extend the campaign to other state capitals and Tier-2 cities across Central India, further expanding Karnataka’s national tourism footprint.