The Karnataka Tourism Society (KTS) successfully concluded its major Regional Market Expansion Campaign across South India, following a series of Destination Promotion B2B Roadshows held in key cities. The initiative strengthened Karnataka’s position as one of India’s most dynamic and diverse tourism destinations for the season.
Organised in partnership with the Department of Tourism, Government of Karnataka, Ministry of Tourism, Government of India, Karnataka State Tourism Development Corporation (KSTDC), Jungle Lodges & Resorts Ltd. (JLR), and the South India Hotels & Restaurants Association (SIHRA), the campaign focused on boosting domestic travel engagement and enhancing regional collaboration.
Roadshows Held Across Tamil Nadu and Kerala
The curated B2B roadshows were conducted in four major South Indian cities, offering travel operators a closer look at Karnataka’s cultural heritage, natural attractions, adventure circuits, and wildlife experiences.
Roadshow dates & locations:
- Coimbatore – 25 November 2025
- Cochin – 26 November 2025
- Madurai – 27 November 2025
- Salem – 28 November 2025
A total of 42 tourism stakeholders from Karnataka participated in the series, interacting with an impressive turnout of buyers – 150 in Coimbatore, 200 in Cochin, 120 in Madurai, and 100 in Salem.
Participating Brands & Stakeholders
The roadshow featured a strong lineup of leading hospitality brands, resorts, and travel companies, including Amritara Hotels & Resorts, Apna Holidays, Bigtravels, Blue Bird Travels, CGH Earth Hotels, Cintacor Island Resort, Club Mahindra, Coorg Cliffs Resort & Spa, Coqueiros Beach Cottages, Evolve Back Resorts, Heritage Resort Hampi, Jungle Lodges & Resorts, KSTDC, The Serai, The Tamara Coorg, The Windflower Resorts & Spa, Trivik Hotels & Resorts, and several others.
Their participation helped showcase the breadth of Karnataka’s tourism offerings—ranging from eco-stays and luxury resorts to heritage escapes and adventure experiences.
Showcasing Karnataka’s Tourism Strengths
Each roadshow included destination presentations, promotional screenings, and interactive B2B meetings, highlighting Karnataka’s wide portfolio of tourism experiences such as UNESCO World Heritage Sites, hill stations, beaches, forests, wildlife sanctuaries, and immersive eco-tourism trails.
KTS President Mr K. Syama Raju remarked that Karnataka continues to deliver a year-round tourism experience. He noted that the roadshow series played a key role in increasing Karnataka’s visibility among travel trade partners in Tamil Nadu and Kerala, helping to strengthen domestic inbound travel.
Mr D. Venkatesan, Regional Director (South), Indiatourism Chennai, commended the initiative and emphasised its role in driving interstate tourism cooperation under the ‘Dekho Apna Desh’ campaign.
Also Read: Exploring Karnataka’s Rich Heritage: A Journey through Ancient Jain Temples
Strengthening Business Links Across the Region
Throughout the series, KTS representatives engaged with travel company officials, tour operators, hotel partners, and state tourism officers—helping create new partnerships and unlock business opportunities for Karnataka-based stakeholders.
Next Phase of Expansion
Following the successful completion of the South India chapter, KTS plans to extend the campaign to other state capitals and Tier-2 cities across Central India, further expanding Karnataka’s national tourism footprint.
Oh, wow. That looks amazing. I love the way they’re highlighting how much South India has to offer.
Oh, this is cool. I had no idea there was so much to do in the area. I love what they’re doing to highlight it.
Such a fresh push to highlight Karnataka’s diversity. Finger crossed this helps more people discover this amazing region!
Thanks for your wishes
WOW, the Karnataka roadshow in South India sounds so interesting, and I can imagine the cultural heritage is incredibly rich and full of amazing information. It’s great to see that they’re expanding this to more cities, I’m sure it will open up wonderful tourism possibilities. Sounds like Karnataka truly does an impressive job offering a year-round tourism experience
Yes they do
I really enjoyed reading about this bold new roadshow. It’s exciting to see how Karnataka is reaching out across South India to highlight its rich culture, nature, and travel experiences. Thanks for sharing all those details and bringing attention to how much there is to explore beyond the usual destinations.
Thanks for your kind words
Great line up for sure. Nice to find out about all of the leading hospitality brands, resorts, and notice some spas too!!!
Indeed
Thank you for this update! It’s great to see how many brands decided to support this effort as well.
It is smart that they are promoting Karnataka as a year-round place to visit for all those reasons.
Showcasing lesser-known destinations beyond the usual spots was just great. looking forward to know more about the experience for South India travelers.
I really enjoy learning about the Karnataka roadshow in South India. It’s one country on my list to visit one day, this makes more eager to do so!
Most welcome!